all about us

Half a century has passed since Asanuma Corporation developed the first cosmetic eyebrow pencil in Japan. As an OEM/ODM of make-up products, we strive to create high quality products by placing our efforts into the development and advancement of our technologies. Our products are loved by many customers and are receiving high praises for their high quality. With our experience and technology accumulated over the years as the starting point, we will further advance Asanuma's original technology to a global standard and explore new possibilities in cosmetics.
Maintaining the pioneering spirit we had in the beginning, we strive to respond to various needs in an increasingly diverse society. We will continue to study new technologies in order to offer more attractive, high quality products. As we look to the future of cosmetics from a global perspective, we will progress the new century as a company that fosters people's beauty and dreams.

Asanuma Corporation president  Masaumi Asanuma

Company Name ASANUMA CORPORATION
Establishment April, 1952
Capital Fund JPY 50,000,000
Number of Employees 340 (as of March,2010)
Corporation Non-disclosure
Business Activities The planning, development, and manufacture of make-up products etc. OEM services.
President Masaumi Asanuma
Sales Achievement
Annual Sales 2009 fiscal year (June) 2008 fiscal year (June) 2007 fiscal year (June)
JPY 7.6 billion JPY 7.9 billion JPY 6.4 billion
Associated Companies ASANUMA SOGYO Co., Ltd. / SOUTH HILL DELIVERY Co., Ltd. / ASANUMA U.S.A. Inc.
SHANGHAI ASANUMA COSMETICS Co., Ltd.
Major Customers (alphabetical order)
  • AYA Inc.
  • IVY COSMETICS CO.,LTD.
  • AVANCÉ
  • ASTRIM,Inc.
  • AMOREPACIFIC JAPAN CO.,LTD.
  • AYURA LABORATORIES INC.
  • ARIMINO CO.,LTD.
  • ISEHAN Co.,Ltd.
  • IDA LABORATORIES Co.,Ltd.
  • ISHIZAWA LABORATORIES Inc.
  • AVON PRODUCTS CO.,LTD.
  • e'quipe, LTD.
  • ESTĒE LAUDER Inc.
  • SUA, Inc.
  • Elle International Co.,Ltd.
  • Elsol Products Corporation
  • Organdy Laboratories Co.,Ltd.
  • OPPEN COSMETICS Co.,Ltd.
  • ORBIS
  • KAO CORPORATION
  • KANEBO COSMILLION, LTD.
  • KANEBO COSMETICS Inc.
  • KITAO COSMETICS CO., LTD.
  • COW BRAND SOAP KYOSHINSHA Co.,Ltd.
  • CUORE Co.,Ltd.
  • CLUB COSMETICS Co.,Ltd.
  • CLINIQUE LABORATORIES, Inc.
  • GEOL COSMETICS. CO.,LTD.
  • Koh Gen Do Co.,LTD.
  • COGIT CORPORATION
  • KOJI HONPO Co.,Ltd.
  • KOSE CORPORATION
  • COSMETEC JAPAN LTD.
  • SHISEIDO CO.,LTD.
  • CHANSON COSMETICS Co.,Ltd.
  • CEZANNE COSMETICS Co.,Ltd.
  • SELCY&RUMON Co.,Ltd.
  • SONOKO
  • TAKARA BELMONT CORPORATION
  • DARIYA CORPORATION
  • CHIFURE CORPORATION
  • DHC CORPORATION
  • TORAY INDUSTRIES,Inc.
  • TOYO BEAUTY SUPPLY
  • TOKIWA PHARMACEUTICAL Co.,Ltd.
  • Dr.Ci:Labo Co.,Ltd.
  • TONY'S COLLECTION Inc.
  • NAGASE&Co.,Ltd.
  • Natural Cosmetics Co.,Ltd.
  • NARIS COSMETICS Co.,Ltd.
  • NIPPON MENARD COSMETICS Co.,Ltd.
  • NIHON L'ORÉAL K.K.
  • NU SKIN JAPAN Co.,LTD.
  • NATURE'S WAY CO.,LTD.
  • NOEVIR Co.,Ltd.
  • HABA LABORATORIES, Inc.
  • HOUSE OF ROSE Co.,Ltd.
  • HANAJIMA SHEMAN Co.,Ltd.
  • PARFUMS CHRISTIAN DIOR(JAPON) K.K.
  • BANDAI CO.,LTD.
  • B&C LABORATORIES Inc.
  • FANCL CORPORATION
  • FITS CORPORATION K.K.
  • FAITH COSMETIC
  • FUTURE LABO Co.,Ltd.
  • BLOOM CLASSIC Co.,Ltd.
  • BESPA INTERNATIONAL
  • POLA CHEMICAL INDUSTRIES, INC.
  • Whitelily Co.,LTD.
  • MANDOM CORPORATION
  • MIKIMOTO PHARMACEUTICAL CO.,LTD.
  • MISSHA Japan Inc.
  • YAKULT HONSHA Co.,Ltd.
  • LOVE LABO CO.,Ltd.
  • Lissage LTD.
  • WAKABA Co.,Ltd.
  • WATOSA international. inc.
Headquarters 3-37-19, Minamidai, Nakano-ku, Tokyo 164-0014
Tel : +81-3-3383-0511/Fax : +81-3-3383-0517
MAP   info@asanuma-corp.co.jp